Generation Z: maybe we don't know them
Mar 12, 2024 0:42:30 GMT -5
Post by account_disabled on Mar 12, 2024 0:42:30 GMT -5
Generation Z is the next generation of consumers who will soon dominate the world. At 32% of the world's population, they will represent the majority of the workforce by 2030. They are the first generation immersed in digital and already have a distinct voice in taste, culture and civic activism. They know they can change the world, even just by example. We live in a very disruptive era for society and the economy. The way we earn and spend money will never return to the pre-pandemic status quo . Yet, for many of the new generations this is "normal". How will this new generation impact the way we do business and the way we sell products? I recently read a study by GWI that left me quite amazed.
Although I have had some warnings recently by attending courses Canada Phone Number with young people from "Gen Z", i.e. those born after 1997. I had noticed a difference in values and behaviors compared to previous generations and this study greatly broadens the vision of this strange generation which will represent the future of the business and the approach towards our customers. This is the strange identikit that comes out of the report: Prefers a physical retail experience over online shopping Love physical possessions over experiences Pay in cash It is by far the least loyal to brands They are less physically active than other generations Generation Z has a different relationship with cash and credit.
In the United States, only 4 in 10 of “Gen Z” currently have a credit card. The credit card is the totem of Boomers or Generation X. “Gen Z may be more comfortable online; in fact, they spend more time on social media than any other generation and are the first truly digitally native age group. However, when it comes to their shopping experiences, they are more likely to prefer physical activities ,” says Doug Gorman . The ethical values of companies make the difference. “Generation Z will be more tempted to reach into their wallet if they believe brands are a positive force in the world .
Although I have had some warnings recently by attending courses Canada Phone Number with young people from "Gen Z", i.e. those born after 1997. I had noticed a difference in values and behaviors compared to previous generations and this study greatly broadens the vision of this strange generation which will represent the future of the business and the approach towards our customers. This is the strange identikit that comes out of the report: Prefers a physical retail experience over online shopping Love physical possessions over experiences Pay in cash It is by far the least loyal to brands They are less physically active than other generations Generation Z has a different relationship with cash and credit.
In the United States, only 4 in 10 of “Gen Z” currently have a credit card. The credit card is the totem of Boomers or Generation X. “Gen Z may be more comfortable online; in fact, they spend more time on social media than any other generation and are the first truly digitally native age group. However, when it comes to their shopping experiences, they are more likely to prefer physical activities ,” says Doug Gorman . The ethical values of companies make the difference. “Generation Z will be more tempted to reach into their wallet if they believe brands are a positive force in the world .