Content design: from definition to good practices
Mar 9, 2024 1:48:52 GMT -5
Post by account_disabled on Mar 9, 2024 1:48:52 GMT -5
If a mobile application, a website or a platform is created with good content design, users are able to navigate completely independently, receiving all the information necessary to move forward in their funnel and immediately finding adequate answers to their questions. Users who experience a frictionless customer experience are more likely to recommend a product or service to colleagues or friends and help grow the product itself. This is why content design is now part of the marketing strategies most used by companies. Ultimately, effective content design , on the one hand, is able to reduce requests for assistance from customers , saving companies a budget that can be invested elsewhere and, on the other, helps to create sustainable growth and organic using fewer resources.
Ineffective content design, on the other hand, can have the opposite effect: if users can't Germany Phone Number understand what to do or what will happen if they proceed to the next stage of their customer experience, they will feel frustrated and may even abandon the product entirely in favor of yours. competitor. In this article we will approach content design from two key perspectives: From the point of view of users , who are looking for convenient, easy to use, reliable and valuable products at affordable costs From the perspective of content designers , who focus on users' needs, attempt to anticipate their problems and find solutions that result in an excellent user experience, through well-thought-out and crafted words and images.
When it comes to developing content design strategies , companies tend to prioritize two aspects: 73% of them prefer to create content that invites users to interact with the brand (for example: posts on social networks) 51% prefer creating visual content, which can include images or videos and is easier to share 55% of users are usually more inclined to remember what is contained within a content design element if it is accompanied by at least one image The content strategy must consider texts and visual design as a single element . To make this happen, content creation experts, i.e. designers and marketers, must work closely together. During this article we will talk about: What is content design How to identify customer needs What does a content designer do? 5 tips for effective content design 1. Define the roles of the people involved 2. Identify the concept.
Ineffective content design, on the other hand, can have the opposite effect: if users can't Germany Phone Number understand what to do or what will happen if they proceed to the next stage of their customer experience, they will feel frustrated and may even abandon the product entirely in favor of yours. competitor. In this article we will approach content design from two key perspectives: From the point of view of users , who are looking for convenient, easy to use, reliable and valuable products at affordable costs From the perspective of content designers , who focus on users' needs, attempt to anticipate their problems and find solutions that result in an excellent user experience, through well-thought-out and crafted words and images.
When it comes to developing content design strategies , companies tend to prioritize two aspects: 73% of them prefer to create content that invites users to interact with the brand (for example: posts on social networks) 51% prefer creating visual content, which can include images or videos and is easier to share 55% of users are usually more inclined to remember what is contained within a content design element if it is accompanied by at least one image The content strategy must consider texts and visual design as a single element . To make this happen, content creation experts, i.e. designers and marketers, must work closely together. During this article we will talk about: What is content design How to identify customer needs What does a content designer do? 5 tips for effective content design 1. Define the roles of the people involved 2. Identify the concept.