Mattel introduces new sustainable product offering through
Feb 21, 2024 23:22:38 GMT -5
Post by account_disabled on Feb 21, 2024 23:22:38 GMT -5
In the framework of International Earth Day, Mattel continues to reinforce its progress and commitment towards the goal of achieving 100% recycled, recyclable or bio-based plastic materials in all its products and packaging by 2030. Leading on sustainability issues in the vehicle category and building on its 2021 goal, Driving Towards a Better Future, this year Matchbox expands its portfolio with new products designed to have a lower impact on the environment and better reflect the world. that children see, driving ecological play patterns, including: · Play sets that use at least 40% ISCC certified bio-circular plastic (mass balance approach.
The new electric vehicles within the die-cast line with a wide range of brands such as BMW, Nissan, Honda, among others. · Products that incorporate electronic components that are easy to remove and designed to be recycled in all game sets (Action Drivers) · Educational videos about ecological technologies that help parents start the conversation with their children about the importance of Saudi Arabia Mobile Number List caring for the environment and the benefits of using sustainable products, such as electric vehicles. As part of this commitment and with Mattel, the vehicle brand continues to incorporate certified renewable polymers from the SABIC company's “Trucircle” program, focused on a mass balance designed to convert second-generation renewable raw materials into new plastic applications. high quality.
At Mattel, we are re-imagining what the future of gaming will look like, focusing on developing innovative products and packaging that are better for our planet by integrating more sustainable materials, applying the principles of product stewardship and circular design. Our priority is to continue designing toys that reflect the world that children see around them,” said Pamela Gill-Alabaster, Director of Global Sustainability at Mattel. “With these new launches we continue to make progress towards our 2030 goal of achieving 100% recycled, recyclable or bio-based plastic materials in all our products and packaging.” Through Mattel PlayRoom , a trusted source of recommendations for parents, activities for children, games and content from all brands, the brand seeks to continue promoting ecological play patterns and more sustainable.
The new electric vehicles within the die-cast line with a wide range of brands such as BMW, Nissan, Honda, among others. · Products that incorporate electronic components that are easy to remove and designed to be recycled in all game sets (Action Drivers) · Educational videos about ecological technologies that help parents start the conversation with their children about the importance of Saudi Arabia Mobile Number List caring for the environment and the benefits of using sustainable products, such as electric vehicles. As part of this commitment and with Mattel, the vehicle brand continues to incorporate certified renewable polymers from the SABIC company's “Trucircle” program, focused on a mass balance designed to convert second-generation renewable raw materials into new plastic applications. high quality.
At Mattel, we are re-imagining what the future of gaming will look like, focusing on developing innovative products and packaging that are better for our planet by integrating more sustainable materials, applying the principles of product stewardship and circular design. Our priority is to continue designing toys that reflect the world that children see around them,” said Pamela Gill-Alabaster, Director of Global Sustainability at Mattel. “With these new launches we continue to make progress towards our 2030 goal of achieving 100% recycled, recyclable or bio-based plastic materials in all our products and packaging.” Through Mattel PlayRoom , a trusted source of recommendations for parents, activities for children, games and content from all brands, the brand seeks to continue promoting ecological play patterns and more sustainable.